How Digital Transformation Can Help You Prepare for the Future

By Fernando Berrocal

We are in the middle of the digital transformation era; it makes no difference what size or sector your business is. To optimize operational excellence and go forward in this highly competitive environment, you must adopt the correct mindset, procedures, and tools. In this blog we'll discuss how to prepare your business for digital transformation.

What's Digital Transformation? The focus of digital transformation was not just on how a business adopts technology, but also on how it is applied in day-to-day operations. It has an impact on the entire business, which attempts to produce better products and services to meet client expectations. The terms digital transformation, digitization, and digitalization are used frequently, but all have different meanings:

  • The process of converting information from analog to digital is known as "Digitization".
  • The practice of utilizing digital data to simplify how you operate is known as "Digitalization".
  • The way businesses are conducted is changing as a result of "Digital Transformation".

Digital Transformation and Digitalization

What Is the Importance of Digital Transformation? Most businesses must embrace digital transformation to survive, particularly in an era when agile startups are disrupting the industry. 

What Is the Best Way to Implement Digital Transformation in Your Business? Every organization's digital transformation will be unique, but certain universal concepts may be applied to every business:

  • Recognize that change is required.
  • Improve employee and consumer empowerment.
  • Encourage employees to think outside the box.
  • Utilize new techniques and technologies that embrace innovation.
  • Take initiative from the top to enhance the organization's culture.

  1. Recognize that change is Inevitable: You can't achieve digital transformation without admitting the need for change. Change is constant; however, that doesn't imply that you should force change. It's a lot simpler to promote and implement change with your employees' support than it is to overcome their resistance. Speaking honestly is one of the simplest ways to get everyone on board. Employees realize and understand where your organization moves, why it’s changing, and why the changes are critical when you describe your strategy. The most effective organizations have defined goals and a transformation time frame.

  1. Improve Customer and Employee Knowledge: Customer-centric digital transformation must be implemented. Successful brands stay relevant by providing the most basic consumer experience. Customers are not forced to purchase into their practices. Instead, they create their products and services to meet the needs of their customers to maintain a relationship with them. Also, remember to improve your staff's knowledge. Are you equipping them with the best technological tools so that they can complete their daily tasks quickly and efficiently?

  1. Encouraging Workers to Think in Different Ways: One of the most crucial criteria for a successful transformation is to develop the abilities and skills of the employees in your business. Using cutting-edge technology is just half the battle. To complete the transition, you must empower your people to develop new methods of doing things. You may encourage staff to question old ways of working as part of your digital transition. Allow workers to choose where the conversion should be used. Workers should be trained to train others in new methods of working.

  1. Embracing New Methods and Tools to Promote Creativity:  Whether it's the development of a new product, the creation of a new service, or the implementation of a new procedure, all changes involve some level of innovation. Integrators and technology innovation managers are frequently assigned specialized tasks in successful digital transformations. These positions are designed to bridge the gap between traditional and digital aspects of the business.

Alt text for the image above: Digital Transformation - Digitally Savvy

  1. Right Leadership that is Digitally Savvy: For digital transformation to be effective, the leadership team must be at the forefront. It's also critical for leaders to be up to date on the latest digital technology so they can decide what to keep and what to reject.

  1. Enhance the Corporate Culture: All of these actions are targeted at cultivating the correct culture. It's not just a matter of upgrading the tech stack and altering a few processes. A shift in business culture goes hand in hand with digital transformation. You will develop a culture that is ready for a transition if you accept the need for change, enhance customer and employee experiences, empower employees to work in different ways, and lead from the top.

Ready to bring your startup to the next level? Apply to MassLight’s next batch. MassLight supplies capital and a dedicated tech team. We take equity in return. Have questions? Refer to our FAQ page.

About Us

Started in 2000 in Washington DC, Masslight has served the DMV for 18+ years. We serve enterprises and startups with full-stack development and long-term project management services.

Contact Us

masslight logo
©2019 MassLight Inc.
Website by Oneness Co-Creative