By Fernando Berrocal

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So, you’re setting out on a new adventure as a startup entrepreneur.  Without a doubt, you’re planning to thrive–and have high hopes for your small business adventure. When you run this kind of business, you want to be sure that you are making the most of all the resources at your disposal.  At this point, all actions are to ensure the long-term success of your startup.  Similar to every other type of business, there are many crucial business areas such as accounting or human resources that receive a great deal of attention. Marketing, on the other hand, is a crucial and neglected factor by many small businesses. 

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Now more than ever, the marketing space bears great weight in a startup’s mission towards success. Thanks to the digital revolution, businesses have the opportunity to reach potential and current customers through varied channels. The "marketing process" mainly aids in increasing brand recognition, visibility, and total business sales for your enterprise. Let’s face it: owning and running any type of business is a lot of effort and stress.  If you are in that position, you are probably too busy to take on another duty–particularly one that you don't excel at.  Hiring a professional marketer to assist you can change the game when you're wanting to establish or expand your marketing tactics. A chief marketing officer better known in the business world as a CMO, may help your business thrive by utilizing modern marketing knowledge and actual information that neither you nor your employees possess.

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In the following paragraphs, we will mention several business advantages that employing skilled marketing may give your small business. This can occur whether you're a small business owner wanting to hire a part-time CMO or bring someone on full-time to your startup team.

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Growth in Your Startup Sales

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With having a marketing professional, you may draw potential clients to your social media accounts and business websites by marketing your business brand. Increasing your entire business sales is one of the most important components of marketing a small business. Potential clients are more likely to visit your website and check out the products and/or services you are currently offering when they get interested in your social media or advertising. However, marketing is not just about bringing in new clients to your business; it also involves motivating existing clients to make more purchases.

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In any business setting, when you have a solid marketing strategy in place, your organization's brand becomes more recognizable, and might be simpler to locate thanks to the rising website and social media activity. Not only do you want consumers to be happy with your products and/or services, but you also want them to recommend it to their friends and relatives–and for everyone to use it repeatedly! Having the appropriate customer service strategies in place is another crucial marketing approach that may boost your startup sales. Depending on the business sector in which your organization operates, a marketing specialist may assist you in determining the techniques that would be most effective for your small business to thrive.

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Engagement With Customers

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Marketing is a fantastic approach to interact with the consumers you already have–and draw in even more potential clients. By using social media to interact with your clients, you can keep your firm quite relevant, and establish a working relationship with the people who are buying your products and/or services. You can now contact potential customers with social media marketing tools that you would not have previously been able to by any other means. Instead of waiting for potential clients to visit your primary website, using a CMO may help you tell them everything you want about the business directly. You can also use marketing tools to inform existing and future consumers about important changes to your firm, new products or services, sales, and other events.

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Develop and Preserve Your Organization's Reputation

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It may be quite challenging to stand apart from the competition, particularly when your small business is just getting off the ground. You will have the opportunity to build a business reputation and an image for your firm that you can control if you have a marketing specialist on your startup team.

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Consumers will conduct extensive research before making a purchase online.  This is not surprising when you consider the readily available wealth of business information available nowadays online. That's why having an outstanding reputation is very important. Depending on the products and/or services your business offers, you can be competing with well-known major brands on the market, making it challenging for your small business to be heard.

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With the correct marketing tactics, you have a critical chance to publicize your firm and begin establishing a solid business reputation for your brand. If customers don't get the chance to sample your product and/or service, they can't recommend it positively. That is why promoting your items to new clients plays a significant role in developing a positive reputation in the early stages of your business. How your organization interacts with your current and potential clients is quite important, particularly when it comes to social media marketing. Customers will feel more comfortable purchasing your small business when they see a connection between them and the brand.

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Provide Information About Your Business

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Not all signs of how well your business is performing at the moment are mainly business sales and performing numbers. Additionally, a marketing professional can assist you in determining the marketing success of your small business by making appropriate adjustments to your products and services that will benefit your consumers by helping you identify the audiences that are engaged with your organization.

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Improve Your Skills and Experience in Marketing

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Last but not least, bringing in a CMO will provide your small business skills and understanding that you and your startup team most likely lack. You can promote your organization without the help of a marketing professional, but managing your own business and the social media marketing landscape may be quite difficult.

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Additionally, even if you might not have the time to understand everything there is to know about marketing, a skilled marketer will have the expertise and experience necessary to determine which modern business tactics would be most effective for your organization. You don't want to spend too much time and money attempting to advertise your firm only to realize that the strategies you selected were unreliable and pretty much wasted your time. Your small business can expand greatly through marketing, so hiring a business marketing professional to take your startup to the next level is a no-brainer!

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Ready to bring your startup to the next level? Apply to MassLight’s next batch. MassLight supplies capital and a dedicated tech team. We take equity in return. Have questions? Refer to our FAQ page.