Find a Profitable Niche for Your Startup

By Fernando Berrocal

You've been researching "How to Start a Business" because you have a great new startup concept, but have you decided on a profitable business niche? Focusing on a niche helps your startup to develop and become renowned for something specific. While it may seem contradictory to limit the size of your target market, most successful businesses do it when they first start. Your startup may thrive if you find a successful niche. Here are three easy methods to finding a lucrative niche for your business.

How to find a Business Niche

Step 1 - Brainstorm your Interests, Skills, and Talents: Starting a new business is a labor of passion. It takes a lot of effort to get a business from idea to reality. For a rookie entrepreneur, simply developing a business plan may be intimidating. Choosing a business that corresponds with your interests or talents is one method to increase your chances of success. When you choose a business that appeals to your natural interests, you'll be more inclined to stick with it when things become rough. Think about your passions, skills, and abilities. You never know where the most profitable idea will come from, so don't limit your alternatives.

Step 2 - Find Niches in your Interests, Skills, and Abilities: The ideas you've gathered so far are only the start. Those concepts will serve as a springboard for more in-depth investigation. This research will help you filter out the poor ideas and find the profitable, life-changing concept that will become your business.

What real-world issues are you capable of resolving? A good startup business concept must solve a problem. People will not spend their hard-earned money on it otherwise. Is there a part of your activity that has always irritated you and for which you have yet to find a solution? Can you use your abilities and skills to address a challenge you hadn't previously considered? Finding audiences who are currently underserved is a common method of identifying niches. Examine your first list of ideas and consider who may meet those descriptions.

Conduct a Keyword Search: It's crucial to ground your business concept in reality, but it's also critical to guarantee that you understand the big picture. A strong internet presence is essential for success and speedy growth. So, to measure the amount of interest in your business idea and identify similar topics, conduct keyword research.

Google Keyword Planner and SEMRush's Keyword Research Suite can all tell you how often people search for various keywords and how competitive they are. This research might lead to the discovery of other similar business avenues. It will also disclose whether or not individuals are searching for terms that are relevant to your business. That's fantastic if they are; however, if no one is interested, it's reasonable to presume that this isn't the most profitable market for your business at this time.

Profitable Business Niches

Step 3 - Research your Market: Your startup's financial success is not guaranteed by a fantastic concept alone. You must also assess two more factors:

1. That there is a market for this solution that is willing and able to pay for it.

2. That the competition isn't so fierce that you won't be able to get any traction.

So, let's take a look at a few methods for conducting market research and evaluating your prospective market.

Analyze the Size of the Target Market: A startup can only succeed if it has a large enough market to support it. You're condemned to fail if there aren't enough individuals eager to pay for your product or service. You simply cannot afford to overlook market research. Begin by googling "market size" and the sector in which your business will operate. You should be able to obtain some basic high-level data on the number of individuals who might be interested in the items or services you want to sell, their purchasing power, and the overall market worth.

Look for signs that the market is increasing or falling, in addition to the general market size and additional specific information about your specialty. Finally, keyword volume may be used as a secondary source of market size. The greater the market, the higher the search volume. The presence of a few smaller or low-quality businesses that won't represent too much of a danger, is probably the best-case scenario.

Check out their websites, anything you discover. Do these corporate websites appear to be credible and trustworthy? Is there a clear brand position expressed in the website copy? Have these rivals established strong brand identity, and will you do the same while branding your new business? There are different methods for evaluating your competitors. Other evidence, that you may enter a niche and succeed, even if existing enterprises are offering it:

  • Content of Poor Quality: In a niche where other business owners aren't producing high-quality, thorough content that benefits the audience, it's simple to outrank your rivals.
  • Transparency is Lacking: Many internet entrepreneurs have disrupted whole industries by establishing a genuine presence in a sector where other websites are anonymous and overly corporate.
  • There is no Paid Competition: If you find a term with large search traffic but minimal competition and no paid advertising, you have a chance to disrupt the market.

The most important things to remember while picking a lucrative specialty. The process of selecting a successful niche isn't difficult, but it does need some research. If you follow these procedures before deciding on a niche for your new business, you'll be able to find a profitable niche in which your company may survive and develop.

Ready to bring your startup to the next level? Apply to MassLight’s next batch. MassLight supplies capital and a dedicated tech team. We take equity in return. Have questions? Refer to our FAQ page.

About Us

Started in 2000 in Washington DC, Masslight has served the DMV for 18+ years. We serve enterprises and startups with full-stack development and long-term project management services.

Contact Us

masslight logo
©2019 MassLight Inc.
Website by Oneness Co-Creative