Top 8 Landing Page Builders for Startups

By Fernando Berrocal

There are dozens of tools available today to help you rapidly create a well-designed, high-converting landing page. We've prepared a list of the top landing page builders for you to test. Each software has its own set of features, and we'll go through the benefits, drawbacks, and costs of each option.

Landing Page Builder

The 10 Best Landing Page Builder Softwares:

  1. Hubspot Landing Page Builder: In the realm of Business-to-Business (B2B) and Software as a Service (SaaS), HubSpot is about as reputable as it gets. And as part of their Marketing Hub bundle, their landing Page builder is offered alongside several other tools (forms, email, CTAs, and blogging). It's an all-in-one solution that allows you to quickly publish landing pages.

One unique feature of HubSpot's landing page builder is that it can be integrated with their CRM and is used in conjunction with the rest of HubSpot's products. If you've considered using HubSpot as a CRM or email marketing solution in your startup, its landing page builder could be the cherry on top.


  • There are 13 free templates included (plus hundreds more available from Hubspot Marketplace).
  • Every piece on the website has been A/B tested and is mobile-friendly.
  • Using CRM data, it's simple to personalize the page (name, location, industry).


  • Higher-tier plans might be more costly.
  • There are no AMP mobile pages.

With the pricing, you can get started for free. Concerning the paid plans, you have the “Starter Plan” for $50 monthly. Then the “Professional Plan” for $800 per month. Finally, there is the “Enterprise Plan” that costs $3,200 for a month. Not all of these plans give you access to their landing page tool. 

  1. Leadpages Page Builder: This is one of the most cost-effective options on this list. This might be an excellent choice for your startup if you need to get a page up fast and affordably. However, if you want the features that most growth marketers desire (A/B testing, integrations), be aware that Leadpages will charge you for them.


  • There are 156 templates to choose from with drag & drop functionality.
  • Mobile-friendly pages with conversion-boosting features like alert bars and pop-up boxes.
  • Payments may be made right on the website.


  • Only higher-tier plans provide A/B testing, email triggers, and specific integrations.
  • Several options lack enterprise-grade security and personalization, along with lower-tier support.

About the pricing, you can get started with a free trial. You have the “Starter Plan” for $25 monthly. Then the “Pro Plan” for $48 per month. Finally, there is the “Advanced Plan” that costs $199 for a month.

  1. Instapage Page Builder: It's simple to use, and you can create a landing page pretty quickly, as the name implies. It is beneficial to enterprises at all phases of development, from solopreneurs to agencies to large corporations.

This platform has over 200 customizable templates that may be used to achieve a range of objectives, ranging from lead generation to webinar registrations and app downloads. 

Each design is highly configurable, and its Instablock feature allows you to change a landing page graphically without having to type a single line of code. You just drag a block to the desired place and adjust the copy or graphics as required.

Another significant advantage? They provide several options for Google ads, Facebook ads, and retargeting ads.


  • More than 200 configurable templates for a wide range of scenarios.
  • Using Instablocks, you can drag and drop functionality.
  • The design is pixel perfect, and it's simple to integrate with other platforms.


  • Only Enterprise plans include web personalization and AMP.
  • A startup strategy may be extremely costly.

You can get started with a free trial. You also have the “Core Plan” for $99 a month. 

  1. Clickfunnels: Many of the other landing page software choices on the list simply disregard a market requirement that ClickFunnels fills. They provide a ready-to-use solution that can be set up within a couple of minutes by anyone.

For years, entrepreneurs in the coaching, information, and lead generation industries have used Clickfunnels to run their funnels, and they've refined the process. 


  • It gives beginners an out-of-the-box solution that is simple to use.
  • Designed to achieve three major objectives: lead generation, presales generation for your startup, and the management of an online event.
  • There are many different types of pre-built funnels available, ranging from charging pages to opt-in pages.


  • Other landing page software packages provide for more flexibility.
  • No matter where it's installed, it looks like a Clickfunnels landing page.

About the pricing, you can get Clickfunnels with a free trial. There are two plans available: The “Startup Plan” for $97 a month and the “Etison Plan” which is $297 monthly.

  1. Unbounce: This is the solution for marketers that are solely focused on converting customers. This software is all about ensuring that you don't "bounce" by ensuring that you can rapidly and easily create high-converting landing pages.

On-page conversion is often an afterthought with landing page software. Unbounce, on the other hand, makes several important judgments intended to assist a user in taking an action on a page as fast as possible. Popups and sticky navbars are examples of additional ways for a visitor to submit an email.


  • Drag and drop functionality (similar to others on this list).
  • For SEM advertising, there are over 125 AI-powered templates and a dynamic text replacement.
  • Popups and sticky bars are included in the plan's features.

landing page for startup



  • Only Premium and Enterprise subscriptions have redirects and integrations.
  • The learning curve is steeper than the other alternatives on the list.

About the pricing, you can get started with a free trial right now. You have three options: “Essential” for $79 monthly. The “Premium” for $159 per month. Lastly, there is the “Enterprise” that costs $399 monthly.

  1. Wishpond: It has a unique perspective on the landing page builder business model: instead of assuming you want to create pages yourself; they provide you two options: “Do it yourself” or “Done for you”. The latter plan offers a completely outsourced approach with a team of designers, copywriters, project managers, and marketers at your disposal. 

Wishpond's landing page builder allows you to create and launch a variety of landing pages fast and easily for your startup. Their landing pages are mobile-friendly, load quickly, and let you add custom form fields to capture vital information from your visitors.


  • There are over 100 mobile-friendly landing pages.
  • Popups, competitions, and email marketing are examples of additional marketing methods.
  • Connects to over 300 additional services.


  • Because they aren't only a landing page builder, they may emphasize additional features in their product plan.
  • On the lowest-tier package, you're limited to 1000 leads.

You can get started with a trial, the “Starting Plan” is $49 monthly, the plan “Everything you need” is $99 for a month and lastly, the “Rapid Growth” plan is $199 a month.

  1. Elementor: Because WordPress powers 33% of the Internet, Elementor has established a sizable business just by focusing on this one industry. Over 2 million users rely on their landing page builder to create pixel-perfect landing pages without having to type a single line of code.


  • The only landing page builder on this list that is designed just for WordPress sites.
  • A builder that you can drag and drop.
  • There's also an open-source initiative for developers that offers up plenty of new landing page features.


  • Only paid plans include the popup builder, widgets, dynamic content, and theme builder.
  • Many add-ons are provided by other parties.

Concerning the pricing, you can get started with a trial. The other plans are the following: $49 per year for a business plan and $199 yearly for an unlimited plan for your startup.

  1. MailChimp: Even though it lacks some of the capabilities of pure landing page software, the pricing is very reasonable in this case. You'll have to pay for such features if your startup expands or if you want more customization for your startup.


  • Built-in drag-and-drop builder.
  • Your landing page builder auto-populates with content from your website.
  • Connect your landing page to a MailChimp campaign with ease.


  • Only with a $99/year add-on is it possible to personalize the URL.
  • You can get started for free, but the size of your list is limited.

You can get started with a trial and do no payment for the free plan, pay $10 for Grow Plan and $199 for Pro Plan.

Ready to bring your startup to the next level? Apply to MassLight’s next batch. MassLight supplies capital and a dedicated tech team. We take equity in return. Have questions? Refer to our FAQ page.

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